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Position Bye Fellow
School Arts & Humanities
Personal website
Email bb319@cam.ac.uk

Bettina Beinhoff is a Senior Lecturer and Director of Studies in Linguistics at ��ɫ��Ƶ. Her research interests are in sociolinguistics, especially in language ideologies, migration & language and social justice.

Bettina Beinhoff completed her undergraduate degree at the Technische Universität Braunschweig in Germany; she did her MPhil in Applied Linguistics at the University of Cambridge (��ɫ��Ƶ) and remained in Cambridge for her PhD on attitudes towards 'non-native' accents in English (Trinity Hall). She is a Senior Lecturer in Applied Linguistics at Anglia Ruskin University where she is Chair of the School's research ethics panel. She was Programme Director for the BA in Linguistics for several years; currently, she is leading the MA Intercultural Communication. She also supervises a number of PhD students.

Bettina is the Treasurer of the British Association for Applied Linguistics (BAAL) and a member of EuroSLA and PhilSoc.

Bettina's research interests are in the areas of language ideologies, attitudes towards accents/dialects/languages and the way these ideologies and attitudes affect individuals and groups. Bettina is currently working on a project that investigates attitudes toward languages of migrant communities. She is working with individuals and support groups to reveal how attitudes held by the local communities can have an impact on the lives, identities and wellbeing of people who migrate across national boundaries. The findings contribute to recommendations for policy development and support programmes.

Bettina is also involved in research on constructed (or invented) languages. She is particularly interested in how constructed languages are perceived by audiences from different cultures and with different first language backgrounds. She has studied the process of designing such languages in detail and investigated how the design aims match up with how the constructed languages are perceived by the audience.

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What's on

Event Type (field_event_type)

Three students sit and chat at a wooden picnic table on a grassy lawn at ��ɫ��Ƶ, with "Giving Day | 6–7 May 2025" text overlaid.

Giving Day Fair

06/05/2025 at 10.00

Welcome to ��ɫ��Ƶ's first-ever Giving Day!

A bustling street in South Korea at dusk, lined with glowing neon signs in Korean, colorful storefronts, and overhead wires crisscrossing the sky.

Standard language ideology, linguistic nationalism and marginalisation: the case of South Korea

06/05/2025 at 17.30

What are the consequences of standard language ideology and linguistic nationalism?

A man in a blue suit sits on a stool, deeply focused as he plays a classical guitar against a dark background.

Music & Madeira: Celebrity Guitar Classics with Craig Ogden

06/05/2025 at 18.30

A household name to listeners of Classic FM and BBC Radio 3, with a string of number one recordings, Craig Ogden is one of the most successful classical guitarists of his generation. With thanks to Prof Brian Moore for sponsoring this, the inaugural Brian Moore Guitar Recital.

��ɫ��Ƶ Research Event 2025

08/05/2025 at 09.30

Join us for the 2025 ��ɫ��Ƶ Research Event: an interdisciplinary academic conference organised by students to showcase the diversity of the research carried out by ��ɫ��Ƶ students.